When marketing your business, it’s so tempting to want to talk only about your business. These are our services. This is what we can do to help. Here’s why we’re great. But Gab Leonetti, marketing director at Wolf Commercial Real Estate (WCRE), reminds us that it’s not about you… at least not at first.

“In order for us to be able to assist and be able to help our clients, you have to know what they're up against, or what they're facing, or what their challenges are,” she says. “Build the relationship. Ask about people's lives. Ask about what they're doing, what their successes are, where they need help.”

It may seem counterintuitive, but when you focus on the customer and their needs, they become more interested in you.

On this episode of Constant Contact’s podcast, Be a Marketer, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Gab about what business owners can do to better relate to their customers.

Tune in to hear how Gab uses data and analytics to inform key marketing decisions, as well as how to get hyper-targeted in your messaging so you reach the right audience.

Resources mentioned by Dave: 

👉 How to A/B test an email subject line

👉 How to test your way to higher converting emails [webinar] 

☕ What she does: Gab is the marketing director for Wolf Commercial Real Estate in South Jersey. She’s a one-woman team focused on driving revenue and expansion for the company. A long-time Constant Contact user, Gab is well-versed in utilizing email marketing to reach her target audience. 

💡 Key quote: “I think that as a marketer, it's always great to try new stuff and to research what else is out there, what could you be doing better. But it's also important to be strategic about what you're doing. It's important to know your ROI. You want to make sure that [with] everything that you're doing there is a plan.”

👋 Where to find Wolf Commercial Real Estate: Website | Instagram | Facebook | YouTube | LinkedIn | Twitter

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