Clients are everywhere, but so is the competition. This is the reality for real estate agents in a crowded market.

But what if you could become the go-to expert in your community — the agent everyone remembers when it's time to buy or sell their home?

For over a decade, Stephanie Alfonso has helped real estate agents transform their marketing strategies. Now, as the Senior Director of Vertical Innovation at Constant Contact, she’s empowering agents to navigate a changing market. With the national conversation revolving around buyer's commission and agent value, Stephanie champions digital marketing as the key to staying top-of-mind and building trust with clients. “If you could do one thing better, what would it be?” Stephanie asks, challenging agents to prioritize their marketing efforts for long-term success

On this episode of the Be a Marketer podcast, Stephanie and host Dave Charest explore why a strong online presence is crucial for agents. Discover the power of a consistent email newsletter and learn how agents can use AI tools to streamline their content creation.

Tune in to learn actionable strategies for list building, content creation, and leveraging social media and SMS marketing to connect with clients and grow your business.

🚀 What Stephanie does: She is the Senior Director of Vertical Innovation at Constant Contact.

💡 Key quote: “People do business with people they like, they know, and they trust. So we need to be intentional about getting people to like, know, and trust us."

👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram | YouTube