One entrepreneur dared to defy the norm in a world of generic marketing and cookie-cutter copy, Jennifer Curfman's perspective on how to write compelling copy for your business is so refreshing!  Jennifer's journey began with a work-life balance quest, but she discovered a hidden talent that would change the game. Her unique approach breathed life into the businesses she works with by infusing their copy with authenticity and personality. This was just the beginning of perfecting her process to revolutionize how entrepreneurs connect with their audience. 

Jennifer is the owner of Untamed Creative and a marketing strategist for people who want to create an unforgettable business that feels authentic to them. She looks terrible in stripes, can never seem to find her chapstick, and will always say YES to ordering a pizza. Jennifer shares her advice and tips for creating your own authentic copy and of course, shares candidly about her own business journey so pop that ear bud in and tune in! 

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Unpacking this episode min by min:

00:02:32 - Jennifer's Journey, 

00:08:18 - Balancing Professionalism and Personality, 

00:10:33 - Being Authentic, 

00:16:16 - Getting to Know the Person Behind the Brand, 

00:17:45 - The Importance of Authenticity, 

00:19:27 - Embracing Personal Growth and Change, 

00:21:17 - Tone and Cadence in Writing, 

00:27:24 - Social Media and Authenticity, 

00:32:55 - The Risk of Not Being Active on Social Media, 

00:34:47 - The Myth of Being All Things to All People, 

00:36:24 - The Value of Testing and Learning, 

00:38:04 - Building Relationships and Making Investments, 

00:42:56 - Being Authentic and Overcoming Feedback, 

00:48:57 - Building Relationships as a Marketing Strategy, 

00:51:08 - Being Human and Making Connections, 

00:52:19 - How to Connect with Jennifer, 

00:55:19 - The Importance of Adding Your Own Flavor, 

01:00:34 - Trusting Yourself and Ignoring Others, 

01:04:47 - The importance of persistence and resilience, 

01:05:42 - Making a positive impact through financial success, 

RESOURCES

Voice of Customer Data Course (free): https://untamedcreative.thrivecart.com/voc-data-guide/

Write Irresistible Emails + Be 137% Yourself: https://untamedcreative.thrivecart.com/irresistible-emails/

Tough Titties by Laura Belgray: https://amzn.to/3qrDma3 (affiliate)

Atomic Habits by James Clear: https://amzn.to/3spdpJ3 (affiliate)

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com