Kohl's and Alliance for a Healthier Generation began their partnership when Kohl's hit a plateau after opening 100 stores a year. The retailer was also transitioning its corporate social impact work from mothers and children to focusing on families in all their forms.

It was the perfect time in each organization's journey to partner. Healthier Generation's work was primarily done in schools at that point, and Kohl's was able to help the nonprofit expand beyond that to reach communities in other places.

Their first initiative - Kohl's Healthy at Home - was a series of three campaigns that began in 2019 and included a $2 million commitment. Their subsequent campaigns and $5 million commitment took lessons from their first year and the realities of a global pandemic to develop year-round content that:

In today's episode, EFG's Alli Murphy is joined by Kathy Higgins, CEO of Alliance for a Healthier Generation, and Tara Geiter, Director of Community Relations at Kohl's, to talk about the inception of their partnership and how their campaigns, and work, have evolved over the years.

In today's episode, we'll explore: