Kim McMahon is the leader of Open Source Marketing & Community at Outshift by Cisco, which is Cisco’s emerging technologies and innovation unit. We recorded this episode at Open Source Summit EU, and talked about Kim’s strategies and tactics related to helping guide users to the correct edition of your product — ie, decide whether the open source option or a commercial option is best for them.

Kim talked about the tricky balance open-source companies must strike between embracing open-source principles and driving revenue as a business, Kim’s tactics for community building and why it’s so important to be clear on why you want to build a community and the outcomes you expect from your investment in community building. 

Kim