When things are going wrong in a business, it’s the tendency of many managers and owners to blame employees. But, says Steve Hollingsworth, principal consultant at Ottimizzi, you should focus on the processes and needed changes there, not the people stuck working in those processes.

This is especially true in sales and marketing – the lifeblood of any business.

By collecting the right data, getting feedback from those involved, and making employees part of the solution, you’ll not only improve individual processes but also create a culture of continuous improvement.

Steve and I dive deep into this topic during the interview, covering…