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On Marketing
Trailer
Bonus
Episode 31
Season 1
S2E5: Demand Gen + Paid Ads + Organic Content Featuring Jasmin Nakamichi
Newsletter ๐ https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube ๐ https://youtu.be/s7hvPwAyzZE
Jasmin Nakamichi is a B2B marketing wizard.
Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity.
She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset.
In our conversation, Jasmin touches on how:
- The goal of marketing is to efficiently and effectively position a brand in the market and nurture leads beyond the point of prospect.
- Demand generation focuses on providing value without expecting immediate ROI, building a community, and curating a brand image.
- Balancing short-term and long-term marketing goals is crucial for success.
- LinkedIn is an effective platform for B2B lead generation, particularly for targeting specific job titles and functions.
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.