Higher Ed Storytelling University
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Episode 37
Season 1
#37 - Higher Ed Marketing In a Skills-Based-Economy w/ Eric Stoller, VP of Digital @ Territorium
My guest today is Eric Stoller, VP of Digital at Territorium. In this episode we discuss the value of higher education in a skills-based economy and how colleges need to better connect the dots for students between their education and employability after graduation.
Key takeaways:
- Why a skills-based focus is important for communicating value to today's students and adult learners.
- The limitations of traditional transcripts and resumes in showing competencies.
- How digital credentials like badges and micro-credentials allow for skills verification.
- The need for colleges to directly bridge the gap between learning and employment.
- Why the story of higher ed needs to show career pathways, not just promote campus amenities and experiences.
- Practical ways colleges can add skills-based messaging to their marketing.
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