Welcome to Episode 100!

For this milestone episode, I thought it would be fitting to share some of the things that I’ve learned over the course of the last hundred episodes.

I took on this project with some knowledge and strategy, and I’d been creating content on the internet for years, but I still had a lot to learn. So today, I’m going to share the top three things I’ve learned over the last two years of running the podcast.

And I’ll be joined by Tara McMullin, my friend and one of the producers of this show. Tara is a podcasting pro and has the inside story of what’s happening in podcasting, what’s changed in the last two years, and strategies for running a successful podcast today.

Tara McMullin is a coach, community builder, podcaster, producer, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with thriving small business owners.

Listen to the full episode to hear:

• Why your podcast shouldn’t be your primary visibility strategy, but it can establish you as an expert
• How COVID leveled the production playing field between big studios and indie podcasts
• Why limited series are on the rise and pros and cons of making and marketing them for your podcast
• Why your “new episode” social media post isn’t working

Learn more about Tara McMullin:

• What Works
• The What Works Podcast
• Instagram: @tara_mcmullin
• YellowHouse.Media

Learn more about Gillian:

• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!