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The Engage For Good Podcast with Alli Murphy
Trailer
Bonus
Episode 243
Season 1
Petco's New App That Rewards Cute Pet Selfies with Donations Will Melt Your Heart
Today on Cause Talk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President Strategic Innovation & Digital Experience at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies.
Links & Notes
Chapters
- Sponsor: Engage For Good Halo Awards Submission Now Open!
- Welcome to Cause Talk Radio!
- Welcome Petco's Brock Weatherup
- What is Petco's Heads & Tails app?
- How do you get people to use your app?
- How's it performing so far?
- Why build an app?
- How does Heads & Tails integrate with other Petco apps?
- Let's talk about retention.
- How do you monetize your app experience?
- The New Content Marketing?
- PetCoach by Petco
- What digital trends are you watching with cause tie-ins?
- Learn more about Heads & Tails