Product: Knowledge
Trailer
Bonus
Episode 6
Season 1
Why People Buy - Part 1 - JTBD for innovative products with Alan Klement
Part 1 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better. Klement's "Jobs to Be Done" (JTBD) idea is game-changing, transforming how product marketers approach and understand products and customers. Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers. Book:
http://www.whencoffeeandkalecompete.com Twitter: @alanklement Jobs to Be Done Website:
https://jtbd.infoGraphos Product: https://www.graphosproduct.com