Keith Kranc on Facebook video advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment) 1:29 - Introduction to Facebook video advertising 2:15 - Video advertising is social proof 3:14 - The "rule of three" used by major Hollywood studios 3:58 - Highlights of Keith Kranc's 15 minute talk at the digital marketer conference 5:25 - How a video campaign differs from regular Facebook campaign 5:57 - Why video creates a high level of engagement than a normal ad 6:52 - Why your branding is much better with video 7:13 - Creating retargeting lists based on video reviews 7:30 - How videos create emotion, higher customer engagement, and increased sales 7:53 - Why a small to medium enterprise should consider Facebook video advertising 9:53 - Repurposing video ads from Facebook to YouTube 10:05 - How to craft a good call to action in your videos that adapts to different formats 10:57 - The three biggest search engines in the world. (Is Facebook the fourth biggest search engine)? 11:35 -  How to overcome the most common challenges in getting started with video advertising 12:29 - The easiest way to create a Facebook video ad 13:26 - Video ad winning formula 14:12 - You have to create credibility as soon as possible 15:01 -  Transition to the solution with a call to action 16:07 - How to create oneending that adapts to various formats 17:30 - Clearly communicate benefits to your viewers to turn them into customers 18:25 - Actions you can take to get started with Facebook Video advertising today! 18:42 - A few great tips on good quality inexpensive mics2 20:40 - How listeners can get in contact with Keith   Resources mentioned: http://dominatewebmedia.com