Generative AI is all the rage right now. Tools like ChatGPT and Bard have become content creators’ best friends. But companies like Constant Contact have used AI for many years for tasks like A/B testing email subject lines, send-time optimization, and email subject line suggestions.

Russ Morton, Chief Product Officer at Constant Contact, says generative AI is just a part of what we’re doing in the space. 

“We have trained our AI such that if you give us a couple of sentences of what you’re trying to do — it doesn’t even need to be in plain English — we’ll come back to you with a really well-crafted email,” he says.

And early results show that the engagement you can get from working with our AI-generated content will only increase.

 

On this episode of Constant Contact’s Be a Marketer podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Russ about how we’re taking the guesswork out of email, tips for creating content that resonates with the click of a button, and Constant Contact’s vision for the future of AI.

👉 How to update your business profile in your Constant Contact account

👉 Use a recommended subject line in your Constant Contact email

👉 A/B test an email subject line

👉 Using AI-generated content as a small business marketer

☕ What he does: Russ is the Chief Product Officer at Constant Contact.

💡 Key quote: “There's no part of becoming a great marketer that we don’t aspire to take off your shoulders as a small business owner.”

👋 Where to find him: LinkedIn

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