How to Sell Advice
Trailer
Bonus
Episode 197
Season 1
194. How to avoid the "employee" trap as a fractional CXO
It's incredibly easy to get sucked into being an employee-like figure when you do fractional leadership work.
When I first got started as a fractional CMO, I basically had two part-time jobs. The money was good but I worked HARD. I knew I needed to create better parameters.
In this episode of Mindshare Radio, I'll break down the five main ways to avoid turning into a set of employee-like hands when you sell fractional CXO services.
We'll talk about things like:
- Setting expectations during sales
- Defining what you will or won't do
- Building your Rolodex
- Setting a limit on your time if needed
- Down-selling yourself to pure advisory work
And a ton of nuance in between.
Listen in and let me know what you think—did I miss anything important?
Hit reply and let me know.
—k
P.S. Need help transitioning into advisory/fractional CXO work? Check out my
Paid to Think program or join
Mindtrust, the no-brainer group coaching and training program for as little as $63/mo. when you pay annually.