Join Nate Matherson as he sits down with Eli Schwartz for the sixty-fourth episode of the Optimize podcast. Eli is an SEO advisor who has collaborated with major companies like Coinbase, Tinder, and Quora, and is the author of the influential book Product-Led SEO. Eli shares his expertise on the current state of SEO, offering a nuanced view of AI overviews and their potential long-term implications for search results and monetization strategies. He also discusses the seesaw nature of algorithm updates, explaining how unintended consequences often lead to significant shifts in search rankings. Listen to hear why Eli suggests that SEOs shift their focus from top-of-funnel keywords to more valuable mid-funnel and bottom-funnel opportunities, especially as Google's approach evolves. In this week’s deep dive, Eli also explores the complex interplay between Google’s business model and its AI initiatives, shedding light on why Google might be deliberately pulling back on certain AI features. Rounding out the episode, Nate and Eli cover various additional topics, including the potential antitrust actions against Google and what they could mean for the future of search. Closing the episode is our popular lightning round of questions!

Eli is the best-selling author of Product Led SEO and a growth advisor and SEO strategic consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto and more!

LinkedIn: https://www.linkedin.com/in/schwartze/