Today Joe and Megan get a uniquely Canadian perspective from cause pioneer Jocelyn Daw, consultant and author of 'Breakthrough Nonprofit Branding'. Jocelyn discusses how the cause movement has grown for our neighbors to the north and identifies trends she's noticing in the marketplace including nonprofits aligning for greater impact and businesses more effectively engaging employees in cause efforts. If you've not heard Jocelyn speak before, you're in for a real treat so join us for this episode of Cause Talk Radio!