As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. So can in-kind sponsorships for events help you meet your event goals? 

In this episode of the Event Brew, Nick, Will, Deanna, and Xander share their reactions to the term “in-kind sponsorship,” tips on navigating them, and what they think is the ideal scenario for this kind of sponsorship. Let’s dive in!