In this episode, I speak with Allison Satterfield, founder and creative director of Particle 31, about the intricacies of branding and logo design in the biotech industry. We discuss the challenges of creating a memorable brand name, the importance of storytelling in branding, and the specific processes involved in developing a branding strategy for biotech companies. Allison shares insights on common mistakes made by startups, the significance of owning intellectual property for logos, and how branding evolves as companies grow. The conversation also highlights effective logo design principles and the impact of brand archetypes in biotech branding.

In this episode, you'll learn:

00:00 The story behind Particle31

04:18 The challenges of naming a biotech startup

07:40 How to create a branding strategy

11:30 Common brand archetypes in biotech

14:13 What makes a good biotech logo

15:11 How to future-proof your branding

19:35 The importance of brand storytelling

21:13 Common branding mistakes in biotech

22:49 Branding on a limited budget

26:15 Evolving your brand strategy as you scale up

28:28 The one key branding advice for biotech founders

30:08 Recommended resources for branding

Books recommended by Allison:

Other resources mentioned:

To connect with Allison Satterfied:

To connect with Joachim Eeckhout, host of the podcast:

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