Distribution is important. But before you can get distribution, you often need to get credibility. The movement-first content framework allows you to plot a course for finding that tribe of true fans that will be your foundation on the road to greater growth.

Jan: twitter.com/janerikasplund
Jimmy: twitter.com/jimmy_daly
Movement-first content: www.animalz.co/blog/movement-first/
Hiten on "next companies": producthabits.com/next-companies/