Marketing to Complex Industries
Trailer
Bonus
Episode 11
Season 1
Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World
Godfrey Marketing Technologist Tyler Lowry joins Executive Creative Director Scott Trobaugh to discuss how data privacy laws are causing B2B marketers to re-evaluate their data strategies to focus on zero-party and first-party data. Zero- and first-party data can be more powerful, and it provides the opportunity to consider more strategic ways to provide great, personalized digital experiences for end users.