Have you ever thought about what happens when the algorithm changes overnight and your content just vanishes? In our latest episode, Josh dives into the digital landlord game and why you might be playing it all wrong.

What We Unpacked 📦

Josh takes us on a journey through the digital real estate market, explaining why posting exclusively on platforms like Facebook, Twitter, or Substack is like building your dream house on somebody else's land. 

"It's not your home. It's just an apartment," Josh reminds us, comparing platform dependency to having a month-to-month lease that could be terminated at any time.

The Digital Identity Crisis 🤔

When your audience says, "I read your blog on Substack" instead of "I visited your website," there's a branding problem. Josh explains how this subtle difference impacts your long-term creator success and professional perception.

Remember those old AOL email addresses on business cards? That's essentially what's happening when you don't own your digital space!

Finding Balance ⚖️

While Josh advocates strongly for owning your domain and hosting your own content, he acknowledges the practical challenges:

Bottom Line 💡

"If you want to take your brand to the next level, create a domain for your brand name." Use third-party platforms as distribution channels, not primary homes for your content.