Subscribe
Copied to clipboard
Share
Share
Copied to clipboard
Embed
Copied to clipboard
Digital Marketing Made Simple with Jennie Lyon
Trailer
Bonus
Episode 216
Season 1
#216 - What 2024 Taught Us About Social Media Ads and How to Grow in 2025
Jennie Lyon reflects on the lessons learned from social media advertising in 2024 and provides actionable strategies to enhance your campaigns in 2025. Whether you're looking to refine your ad strategy or adopt emerging trends, Jennie shares insights to help you succeed in the new year.
👇 In This Episode, Jennie Discusses:
#1: Key Takeaways from 2024: Analyzing what worked and what didn’t in social media advertising over the past year.
#2: Emerging Trends for 2025: Identifying upcoming trends to incorporate into your marketing strategy.
#3: Budget Optimization: Strategies for maximizing ROI with cost-effective ad spending.
#4: Creative Content Strategies: Developing engaging ad creatives that resonate with your target audience.
#1: Key Takeaways from 2024: Analyzing what worked and what didn’t in social media advertising over the past year.
#2: Emerging Trends for 2025: Identifying upcoming trends to incorporate into your marketing strategy.
#3: Budget Optimization: Strategies for maximizing ROI with cost-effective ad spending.
#4: Creative Content Strategies: Developing engaging ad creatives that resonate with your target audience.
⌚️ Timestamps:
0:00 Introduction to 2024 social media ad performance.
1:30 Lesson #1: The Rise in AI in Advertising
2:04 Expert Insight on AI
2:35 Lesson #2: Evolving Audience Expectations
3:10 Expert Insight on Leaning into Storytelling
3:35 Lesson #3: Tight Budgets, Higher Scrutiny
4:02 Expert Insight on Being Everywhere All at Once
4:45 Strategy #1: Embrace Data-Lead Precision
5:23 Action Tip: What to Focus On
5:15 Analyzing successful strategies from the past year.
5:50 Strategy #2: Make Cross-Promotion Platform Strategies Work for You
6:14 Expert Insight on Repurposing Content
6:43 Strategy #3: Build on Retargeting Opportunities
7:03 Action Tip: Segment Your Retargeting Audiences
7:26 Foster Loyalty Through Retention Campaigns
7:50 Expert Insight on Retention Ads
8:29 Emerging trends to watch in 2025.
9:55 Making 2025 Your Best Year Yet
0:00 Introduction to 2024 social media ad performance.
1:30 Lesson #1: The Rise in AI in Advertising
2:04 Expert Insight on AI
2:35 Lesson #2: Evolving Audience Expectations
3:10 Expert Insight on Leaning into Storytelling
3:35 Lesson #3: Tight Budgets, Higher Scrutiny
4:02 Expert Insight on Being Everywhere All at Once
4:45 Strategy #1: Embrace Data-Lead Precision
5:23 Action Tip: What to Focus On
5:15 Analyzing successful strategies from the past year.
5:50 Strategy #2: Make Cross-Promotion Platform Strategies Work for You
6:14 Expert Insight on Repurposing Content
6:43 Strategy #3: Build on Retargeting Opportunities
7:03 Action Tip: Segment Your Retargeting Audiences
7:26 Foster Loyalty Through Retention Campaigns
7:50 Expert Insight on Retention Ads
8:29 Emerging trends to watch in 2025.
9:55 Making 2025 Your Best Year Yet
🔗 Resources Mentioned:
Download the $10/Day Ad Strategy & Workbook - https://learn.jennielyon.com/10-day-ad-strategy-and-workbook
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
Download the $10/Day Ad Strategy & Workbook - https://learn.jennielyon.com/10-day-ad-strategy-and-workbook
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie
WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel
🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.