Have you ever considered building a niche law practice? Ashley did just that and has found great success in her niche dental law practice. Ashley's unique background as a former legal assistant turned attorney and touring musician has given her the confidence and skills to build relationships with clients and create great content for social media.

Ashley's decision to pivot from litigation to a niche dental practice was driven by the pandemic and a desire to explore other areas of law. She took advantage of a regulatory sandbox in Utah and used social media and referrals to bring in clients. Ashley's workshops with dental lenders, brokers, and CPAs have also been successful in bringing in clients.

Now, Ashley is looking to expand her dental practice around the country by hiring attorneys in other states to work as of counsel. Her niche dental law practice has been lucrative and has led to many referrals from lenders, brokers, and other professionals in the dental industry. 

If you're considering building a niche law practice, take a page out of Ashley's book and use social media and referrals to bring in clients. And don't forget to create great content that showcases your expertise and builds relationships with clients.

02:17 Working as a paralegal for 10 years before attending law school 

05:28 Pivoting from litigation to a niche dental practice, including the challenges of working during the pandemic

08:15 Bringing in clients through social media and referrals

09:21 Niching into dental law practice

11:24 Utah's regulatory sandbox, which allows non-lawyer ownership in law firms and sharing of referral fees

18:29 Expanding her practice around the country by working with attorneys in other states

19:15 Struggling with creating content 

Jim’s Hack: Using Pip Deck cards to come up with story structure. Pipdeck.com

Ashley’ s Tip: Email hack: Check your email 3 times a day for 30 mins each time. 

Tyson’s Tip: Bill.com for employee budgets - a credit card on steroids. getdivvy.com

🎥 Watch the full video on YouTube here.

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