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Marketing Powerups
Trailer
Bonus
Episode 54
Season 1
Mariya Delano's Fan-Driven Marketing Flywheel
Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054
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🎉 About Mariya Delano
🎖️ Sponsored Powerup
Looking to do more video content in 2024 like I am?
Then, you have to try out the video and podcast recording platform that Guy Raz, Michelle Obama, Spotify, and The New York Times use.
Riverside (this episode's sponsor) is the only virtual studio-quality recordings and lightning-fast editing.
Surprise, surprise—it’s the recording tool I use for the Marketing Powerups show! Between Zoom recordings (which the tool I used before) and Riverside, the video and audio quality is like night and day.
→ Try out Riverside for free and create professional-grade video content (no credit card required).
🎉 About Mariya Delano
Mariya Delano is the founder of Kalyna Marketing, a boutique marketing agency. She is passionate about using content and audience engagement to build strong connections between brands and their fans.
🕰️ Timestamps and transcript
- [00:00:00] Harnessing the Power of Fans with Maria Delano
- [00:00:40] Fan-Driven Marketing with Mariya Delano
- [00:01:20] The Importance of Fan-Driven Marketing Strategy
- [00:03:33] Building Customer Loyalty
- [00:08:54] Building a Fan-Driven Flywheel for Your Business
- [00:14:35] Understanding Your Audience
- [00:15:17] Sparktoro's Fan-Driven Flywheel
- [00:20:27] The Power of Fan Driven Marketing
- [00:25:14] Mariya's Career Power-Up
✨ Useful links
- Follow Mariya on LinkedIn: https://www.linkedin.com/in/ria-delano/
- Kalyna Marketing: https://kalynamarketing.com/
- Mariya's SparkToro case study: https://kalynamarketing.com/blog/sparktoro-case-study
- Search Engine Land article about fan-driven marketing: https://searchengineland.com/fan-driven-marketing-brand-love-431929
- SparkToro and fan-driven case study: https://www.admdnewsletter.com/marketing-to-feel-alive/
Chapters
- Harnessing the Power of Fans with Mariya Delano
- Fan-Driven Marketing with Mariya Delano
- The Importance of Fan-Driven Marketing Strategy
- Building Customer Loyalty
- Building a Fan-Driven Flywheel for Your Business
- Understanding Your Audience
- Sparktoro's Fan-Driven Flywheel
- The Power of Fan Driven Marketing
- Mariya's Career Powerup