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Talk Commerce
Trailer
Bonus
Episode 211
Season 1
The Urban Smokehouse Revolution with Andrew Buehler
Summary
Andrew Buehler, CEO of Urban Smokehouse, shares his journey of starting a company that provides precooked barbecue foods. He discusses the challenges of urban living and the lack of access to traditional barbecue equipment and time. Andrew explains how Urban Smokehouse cooks barbecue foods the right way, vacuum seals them, and ships them nationwide for convenient reheating. He talks about the crowdfunding process and the importance of market fit. Andrew also discusses the logistics and shipping challenges of delivering perishable products. He shares his strategies for competing in the market and his vision for future growth and expansion.
Takeaways
- Urban Smokehouse provides precooked barbecue foods for people in urban environments who lack access to traditional barbecue equipment and time.
- Crowdfunding can be an effective way to de-risk a business idea and gauge market interest.
- Logistics and shipping are crucial considerations when delivering perishable products.
- Differentiation through quality, health attributes, and customer advocacy can help a small business compete against larger players.
- Future growth for Urban Smokehouse includes expanding the product line, pursuing retail partnerships, and targeting corporate gifting.
Chapters
00:00
Introduction and Background
Introduction and Background
04:42
Starting Urban Smokehouse
Starting Urban Smokehouse
08:11
Transition from Finance to Food
Transition from Finance to Food
11:51
Crowdfunding and Market Fit
Crowdfunding and Market Fit
14:15
Logistics and Shipping Challenges
Logistics and Shipping Challenges
17:35
Competition and Differentiation
Competition and Differentiation
20:31
Future Growth and Expansion
Future Growth and Expansion
23:45
Growth Expectations and Product Development
Growth Expectations and Product Development
27:20
Shameless Plug
Shameless Plug