In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren’t just for real estate, business owners across industries can apply these takeaways to their own marketing efforts.

From the power of education-based marketing to leveraging AI and automation, Dave, Stephanie, and Kelsi reflect on the most impactful advice shared by expert guests, including Marki Lemons Rhyal, Christine George, Verl Workman, Ian Hoover, and Anthony Lamacchia.

They discuss:

✔️ Why giving away knowledge builds trust and authority

✔️ The importance of owning your niche and branding with intention

✔️ How to delegate effectively to scale your business

✔️ The role of culture in team-building and retention

✔️ Why embracing AI and automation is crucial for modern marketing

Whether you're in real estate or another industry, this episode provides actionable marketing strategies to help you grow your business with confidence.

Additional Resources:

🎤 What Dave does: Dave is the Director of Small Business Success at Constant Contact, He helps small business owners understand and utilize online marketing. Dave co-hosts the Be A Marketer podcast, offering practical advice and inspirational stories.

💡 Key quote: “Not everything you do is going to work. Not everything you do is going to be ‘the right thing to do’. And I think that's the mentality that you really need to come at this with — marketing as a whole is a learning experience.”

👋 Where to find him: Website | LinkedIn | Instagram

👋 Where to find Constant Contact: Website | Instagram | Facebook | YouTube | LinkedIn | X, formerly known as Twitter | Pinterest

🚀 What Stephanie does: She is the Senior Director of Vertical Innovation at Constant Contact.

💡 Key quote: “People do business with people they like, they know, and they trust. So we need to be intentional about getting people to like, know, and trust us."

👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram | YouTube

🎤 What Kelsi does: Kelsi is the Brand Production Coordinator at Constant Contact and co-host of the Be A Marketer podcast. She loves being deeply involved with projects, especially working with different types of creatives.

💡 Key quote: "It's really the trial and error, but also just looking at your data and then improving and enhancing so that it matches."

👋 Where to find Constant Contact: Website | Instagram | Facebook | YouTube | LinkedIn | X | Pinterest