Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns.  Specifically, we discuss how minor improvements in retention will drive user lifetime value increases.  These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime.  We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase.   

OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode.  Download the report here.  

 

OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth.  

 

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