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And She Spoke: Women. Money. Power.
Trailer
Bonus
Episode 48
Season 1
Marvelous Rebrand with Jennifer Barcelos and Sandy Connery
What’s in a name? Actually, everything.
It’s been a while since you’ve heard just us by ourselves, and this episode is deeply personal to us – we have a big announcement!
We talk about the complexities of deciding a new name and what brought us here. The dizzying ten months navigating trademarks and words, and the sweet relief of making a decision! Plus, the joy of seeing our clients embracing wordplay.
We also talk about niching – we still believe it’s key, but you’ve gotta know when to niche up and out! At some point it’s time to ask yourself – have I got comfortable here?
Finally, we dive a little into our deeper mission of redistributing wealth, and how a new name just fits that vision better. We hope you enjoy it! We think it’s Marvelous.
Here’s a peek at what else we discuss:
- Namastream is now called Marvelous.
- Why rebranding is such a massive undertaking.
- The challenge of finding a word to represent and summarize your company.
- Why the idea of wonder is important for their company that facilitates online teaching and instruction.
- Why the word “marvelous” resonates with Sandy and Jennifer.
- Sandy and Jennifer discuss their reasons for rebranding.
- How their name change was informed by a decision to grow bigger and be more inclu-sive.
- Their name change was partially informed by concerns around cultural appropriation and referencing Sanskrit.
- How they’ve wrestled with their mindset around serving a niche market.
- How rebranding has helped make their core mission more explicit.
- Marvelous’s core mission of redistributing wealth and changing lives.
Resources
- WordHippo — https://www.wordhippo.com/
- Jennifer Barcelos on LinkedIn — https://www.linkedin.com/in/jenibarcelos/
- Sandy Connery on LinkedIn — https://www.linkedin.com/in/sandy-connery-b29b1a18/
- Marvelous — https://www.heymarvelous.com/
This week’s Joy:
The joy that comes from making a decision. This idea of making a decision, trusting your intincts and go all in. Don’t doubt. Always know that, you can always make another decision, there is no such thing as a bad decision.
This week’s Hustle:
In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur.
What you focus on grows, so pay attention to your money. We use Bench for our bookkeeping. It's simple, elegant, and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet.
Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like.
Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.