On the show today is Mojca Zove — the founder of Super Spicy Media (a boutique Facebook ads agency) and the creator of The Science of Facebook Ads, which speaks for itself.

I wanted to bring her on because she's one of the go-to practitioners on Facebook ads. She's worked with a lot of brands and really knows her stuff on Facebook ads. She's also got an interesting perspective across marketing for her clients, marketing herself, and her own digital products.

You'll hear about how she ran ads for Carole Baskin of "Tiger King" fame, her end-to-end facebook ads playbook and how it was developed, and her experiments with other ad channels and how they compare to Facebook.

More on Mojca:

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