In this episode Jeffrey Young is joined by Gunnlaugur Erlendsson, CEO OF ENSO. They discuss the issues surrounding vehicle emissions, the rise in electric vehicles, and ENSO's aim to dramatically reduce microplastics through their sustainable tyre technology. ENSO is looking to deliver tyres with uncompromised performance, without passing the cost to drivers or the environment, moving electric vehicles to a truly sustainable future. This fascinating episodes explores this innovative technology, its challenges, and what the future looks like for sustainability in the automotive industry.