Grow & Tell
Trailer
Bonus
Episode 18
Season 1
Scaling Marketing: How Nico Dato grew Podium from $1m to $100m
Nico Dato, CMO of Entrata, shares lessons from growing Podium from a single-product review platform to a nine-figure, multi-product lead gen platform.
When Nico Dato joined Podium in 2015, they were a single-product review tool for SMBs with under $1m in revenue.
Over a 7-year period, Nico helped grow Podium to a multi-product lead conversion platform with over $100m in revenue.
For those counting at home, that's 100x growth.
In today’s episode, Alex and Nico discuss:
- How Podium grew primarily through webinars and industry tradeshows
- The two most important relationships for every marketing leader (spoiler: it's Product and Sales)
- Why MQLs are a deceptive metric
- Planning Entrata's massive user conference
- Why you shouldn’t sleep on Utah as a tech hub