Finding Unique ValueEpisode 8
Terrence Lomax | Marketing as Storytelling
Terrence Lomax | Marketing as Storytelling
By Jay Sparks • View the Website

You’re not just the owner of a business, says Terrence Lomax, founder of Journi. Whether you like it or not, in this digital age, everybody and everything is a brand, too. 
That means building community around content will lead to more and faster success rather than relying on direct selling and advertising. If you’re a professional service provider or small business owner he says you can’t avoid being in the content business these days.

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