Matt Solomon is a veteran in the MSP industry. He was the 1st employee at the cybersecurity firm ID Agent. He is the Co-founder of the MSP-focused vendor marketplace, Channel Program. Matt is a sales and marketing expert and, before launching Channel Program, ran a consultancy business where he supported MSPs and others with their go-to-market strategies.

In this episode, Matt dives into the topic of how MSPs need to leverage their network online and offline. He says MSPs need to be where their customers and prospects gather and position themselves as an expert.