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Talk Commerce
Trailer
Bonus
Episode 245
Season 1
Turbocharge E-Commerce Growth with AI: Secrets from NetElixir's Udayan Bose
Summary
Udayan Bose, founder and CEO of NetElixir, discusses the importance of AI in digital marketing and the challenges faced by e-commerce merchants. He emphasizes the need for experimentation and testing, as well as reserving time for learning and staying updated with industry changes. Bose believes that AI-powered experimentation is essential for businesses to thrive and recommends his company's technology solution, LXR Insights, for identifying and acquiring high-value customers. He also highlights the core principles of NetElixir, including respect for people, equal opportunity, customer delight, and a focus on quality.
Keywords
AI, digital marketing, e-commerce, experimentation, testing, learning, AI-powered experimentation, high-value customers
Takeaways
- Experimentation and testing are crucial in the dynamic field of digital marketing, especially with the emergence of AI.
- Reserve time for learning and staying updated with industry changes to avoid being left behind.
- AI-powered experimentation is necessary for businesses to acquire high-value customers and thrive in a competitive landscape.
- NetElixir's technology solution, LXR Insights, helps businesses identify and acquire high-value customers through AI-powered experimentation.
- NetElixir's core principles include respect for people, equal opportunity, customer delight, and a focus on quality.
Sound Bites
- "The future of digital marketing is going to be powered by AI."
- "Reserve 10% of your personal time to explore what is going on in the industry."
- "Experimentation is the only solution to understand what is going on within the black box."