Today, we’re very happy to present the second episode of “The State and Future of the Business of Coffee,” a session recorded at Re:co Symposium this past April. This session gathered business leaders in Specialty Coffee to discuss the ways that the specialty coffee trade has changed in the past decade, the challenges businesses face today, and how we might prepare for the future. If you haven’t listened to episode #36, we strongly recommend going back to listen to it before you continue with this episode. On this episode of the Re:co Podcast, we are pleased to welcome Janice Anderson, CEO of Premium Quality Consulting, LLC.  At Re:co Symposium in April, Janice shares her research into the future of specialty coffee consumption, with a particular focus on the up-and-coming Generation Z. This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: https://scanews.coffee/podcast/37/reco-podcast-janice-anderson-on-the-state-and-future-of-the-business-of-coffee-s6-e2/ - Watch the full Re:co video on YouTube: https://youtu.be/ixtyX8_VS5w - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2018 Re:co speakers: https://www.recosymposium.org/2018/talks Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:30 Who are Generation Z, the generation after Millennials? And what should we call them? 7:00 How generational groups (Baby Boomers through to Generation Z) are shaped by social, political, economic and technological changes 20:45 An overview of the different drinking habits for different generations, with a particular focus on Generation Z 27:00 Video by Nick Cho interviewing Generation Z people on their coffee drinking habits 31:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message