Everyone in the insurance value chain wins when the broker is equipped with better data, says Jeff Cohen, senior vice president at Zywave.

Cohen paints a vivid picture of what a fully optimized digital industry could look like, but cautions that we’re not there yet. He discusses where the industry is on this journey, why digital evolution is moving at the pace that it is, and what we can do about it. He also digs into the differences between manual and digital processes, how to bring out useful data points for insureds, and how Zywave is building its data from the ground up.