Today's episode is about copywriting and the importance of the words that you use in your marketing
as a way of conveying the value that you sell and share with your audience. We are thrilled to
host Hey Marvelous Co-Founder, Sandy Connery, who shares her views on the
current state of copywriting in the wellness industry. We learn about the importance of writing
compelling copy, choosing interesting words, and the power of captivating copywriting. Then, we
explore the common mistakes that people make when writing copy, how to paint the perfect
picture with your words, how to write copy that sells, and how to be proactive without being
controversial. This week’s call to action is for entrepreneurs (and especially women) to be
unafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what you
can do when you’re feeling stuck in your copywriting and where to start, with some crucial
resources to help you along the way.

Key Points From This Episode:

• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.
• Understanding the power of compelling copywriting.
• Common mistakes that people make when writing copy; the dangers of ambiguity.
• How to paint the perfect picture.
• Learning about what sells and what doesn’t.
• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.
• How to be provocative without being controversial.
• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.

Links:
MyMind — mymind.com/
The Luminaries — soulfulmba.heymarvelous.com/product/58025/about
And She Co. — andshe.co/
Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/
Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/
The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcast
Hey Marvelous — heymarvelous.com/
Hey Marvelous on Instagram — instagram.com/heymarvelous/
Hey Marvelous on X — twitter.com/hey_marvelous