All around us, businesses are changing due to COVID-19. 

The pandemic is forcing us to pivot, to really take a look at ourselves, reflect, and ask what can be a pretty scary question: ‘Why am I doing what I’m doing?’

Jenny Gaither, our guest for today, is no different. Like so many women we know and admire, Jenny wears many hats — she’s a business and life coach, a SoulCycle instructor, and the founder of ‘The Movemeant Foundation’ - a non-profit organization that uses the power of movement to teach young girls to be more comfortable in their own bodies. 

And like many business owners, Jenny has had to move her business entirely online (she now works out of her small apartment in NYC’s Upper East Side) and restructure all her carefully planned goals. 

Most of The Movemeant Foundation’s work was based in schools, because Jenny wanted to reach girls early. After COVID-19, The Movemeant Foundation has had to pivot to really focus on the backbone of the organization, its instructors.

Instructors have been struggling to pay rent and find the resources they need to fully digitize their offers.

Sounds familiar? 

We spoke about what these pivots mean for the industry and whether digital is going to become the new normal. While business owners (and some of the newer members of our audience) are struggling, this week, our goal is to remind you that this struggle is temporary. 

If you’re ready to hear Jenny’s insight into where the industry is headed and what this means for business owners, as well her own journey with body positivity and perspectives on movement, grab those AirPods, this is a good one. 

Here’s a peek at what else you can expect:

• How Jenny realized the power of movement at age 7
• How she built her non-profit from the ground up
• The impact SoulCycle has had in her life
• Her relationship with dancing
• The incredible female team that helped her build her non-profit
• Her impulse lighting buys

The Movemeant Foundation - Website

Jenny Gaither - Website

Jenny Gaither - Instagram

This Week’s Joy:

Jenny’s history with dancing is complicated. She fell in love with it at age 7 and fell away from it when the visual aspect of dance took a toll on her mentally, leading to a bad eating disorder and a fractured relationship with her body. 

Now that she has learnt to fully embrace her body, one of her greatest joys has been embracing dance again!

This Week’s Hustle:

Studios are being set up in people’s bedrooms with enough lighting equipment to rival an indie film set. Jenny recommends a 10-foot adjustable selfie ring light from Amazon for those at-home workout livestreams!

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