Welcome to Selling What's Possible, a podcast dedicated to enterprise accounts. I'm Dave Irwin, founder and CEO of Polaris I.O. And for over 30 years in my role as a CSO, CMO, and CEO, interfacing with hundreds of other revenue leaders and account teams, I've always been fascinated by the economy of key accounts, the global 2000, and the outsize role they play in every business. There is always a top 10 or top 20 that drives the vast majority of revenue and profits. 

Join us for each episode where we will explore these different topics and ways to quickly move past obstacles and old and outdated approaches to become faster, more nimble, more adaptive and collaborative. You'll hear from some of the best in the business, revenue leaders, account team leaders and strategists and other thought leaders sharing real stories and game-changing insights. Let's redefine together what modernized account research, planning and execution looks like when it comes to growing, expanding and retaining enterprise accounts that spend the most.