Kristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, including themed summits, networking breaks, cocktail receptions, and private lunches. She mentions the importance of planning and dividing responsibilities within a group to make the most of the conference. Kristin also talks about sponsorships and the custom options available for sponsors. She attributes eTail's success to its strong community and the desire for in-person collaboration. Finally, she provides an overview of the themes for each day of the conference, including retail growth and innovation, decoding the retail consumer, and navigating the shopping experience of the future.

eTail, conference, retailers, community, networking, collaboration, content, activities, sponsorships, growth, innovation, retail consumer, shopping experience

00:00
Introduction and Role at eTail

02:58
Putting on a Conference: Planning and Execution

07:34
Opportunities for Agencies and Tech Partners

11:44
eTail's Success in Rebounding After COVID

17:22
Exploring Themes and Activities at eTail

20:01
Decoding the Retail Consumer and Navigating the Future Shopping Experience

21:41
Shameless Plug: Palm Springs eTail