Ryan Spanger On How To Use Video Marketing To Take Your Business To The Next Level In this podcast Ryan and I discuss the secret sauce to video marketing and how to use it to take your business to the next level Key Points : How To Use Video Marketing As Key Success Tool In Business 1:20 – Why businesses should consider video as a critical part of content strategy   2:47 – “The thing about video is, it is a powerful form of proof.”   4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”   5:07 – Video is the next best way of people getting to know you.   6:31 – Role that video plays in business’s success in terms of marketing   7:32 – Using Video as Marketing Strategy   8:35 – “Video is an ongoing process.”   9:58 – “It’s important to be aware of what video’s strengths and limitations are.”   10:16 – Using video in a strategic way (Various types of sales & marketing video)   11:22 – “Training videos are… such a great way to document processes in your business.”   15:48 – How a business owner can get started to video marketing   17:34 – “If you do end up creating video that is not great quality… everything that makes up your brand can become diminished.”   17:55 – Case study of homemade video that undermined business   18:24 – Things to consider when creating your own branding through video   20:22 – Challenges people face when getting started to video marketing and overcoming it.   24:13 – “You’re not going to get a great return from spinning time and energy and all the areas that are sort of mediocre and you’re not so good at.”   24:35 – Actions to take when starting a video marketing   Resources Mentioned: * www.dreamengine.com.au