Troy Osinoff is a Co-founder of JUICE, an integrated digital marketing agency. JUICE specializes in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Troy is also a Co-founder of Peachy, a company that ​​designs, develops, and optimizes scalable e-commerce experiences, and a General Partner of MAGIC Fund, an early-stage venture capital fund built by founders for founders. Previously, he was the Head of Customer Acquisition for BuzzFeed, the Director of Digital Marketing for Watsco, and more.

Michael Lisovetsky is a Co-founder of JUICE and Peachy. As a serial entrepreneur, he has also co-founded businesses including Skylight, BuilderBuzz, and more. Alongside his business partner Troy, Michael recently became a General Partner for MAGIC Fund. Before starting JUICE, Michael was an Advisor for Covet, a full-service shipping company, and the Director of Growth for Common, a leading residential and coliving brand.

With all the agencies out there vying for the attention of potential clients, it takes a lot of work to stand out. So, what is the key to growing and scaling a thriving agency?

Michael Lisovetksy and Troy Osinoff, Co-founders of JUICE, are so good at growing their own companies, they made a business out of helping other agencies grow. Within their agency, they are ultra-focused on implementing growth-based strategies and hiring the best talent to deliver amazing outcomes to their clients. Now they’re here to share the business procedures that have given them the best results.

In this episode of Agency Journey, Gray MacKenzie is joined by Michael Lisovetsky and Troy Osinoff, Co-founders of JUICE, to discuss their strategies for agency growth. They talk about the lessons they learned from other startups that helped them succeed, why growth motivates every business decision, and their goals for the culture and team at JUICE. Stay tuned.