Shape the Conversation • Episode 14
An Inside Look at Deschutes Brewery with CEO Michael LaLonde (Part II)
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An Inside Look at Deschutes Brewery with CEO Michael LaLonde (Part II)
By Nicole Mears and Jon Davis • View the Website

In part two of the conversation, Jon interviews Micheal about how Deschutes views growth and marketing in the modern world of craft beer. Michael believes if you aren't growing your dying because of the rising costs of making beer. He talks about the biggest changes he's seen in marketing over his career, the marketing KPIs they use to measure success and the surprising way Deschutes views their 'competition'.

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