Join Nate Matherson as he sits down with Kevin Jurovich for the fifty-second episode of the Optimize podcast. Kevin is the co-founder and CEO of Circles, a startup enhancing discovery with live video. He also boasts a diverse background as a former NFL wide receiver for several teams, including the Philadelphia Eagles. Kevin shares his journey from viewing LinkedIn as merely a virtual resume to leveraging it as a powerful content marketing platform. He offers insights into creating compelling posts, optimizing profiles, and the importance of consistency and quality in content creation. Kevin also speaks to the practical aspects of content creation, such as the use of infographics, images, and videos to boost engagement. He emphasizes the value of authenticity and providing real value to your audience rather than merely promoting products or services. In this week’s deep dive, listen to Kevin share everything you need to know about maximizing LinkedIn’s potential for content marketing in 2024. Kevin gets tactical, sharing multiple examples and tips on how to craft posts that resonate with your audience and grow your follower base. Rounding out the episode, Kevin and Nate cover topics like the impact of disciplined posting, the role of images and videos, and the benefits of engaging with your audience in the comments. Closing the episode is our popular lightning round of questions!

Ex-NFL player turned startup founder sharing daily startup and VC insights from my journey as a founder! As the Co-Founder & CEO of Circles, I'm passionate about transforming how people discover places they love. Circles enhances discovery with live video. Combining Google Maps and TikTok, displaying real-time capacity updates.

I caught the startup bug in 2013 while working as a Private Wealth Manager at Wells Fargo Advisors, serving tech entrepreneurs in Silicon Valley. Since then, I've been living the startup life and helping other founders on their journeys. Before my life in finance and then tech, I was a wide receiver in the NFL for the Philadelphia Eagles, San Francisco 49ers, and Chicago Bears.

I also enjoy playing chess in my free time, If you're on chess.com, send me a challenge! My username is kevj05.

LinkedIn: https://www.linkedin.com/in/kevinjurovich/

Twitter: https://x.com/kevinjurovich?lang=en