SuperPod — The no-filter MSP show Trailer Bonus Episode 18 Season 1

Digital marketing 101 for managed services: the dos and don'ts

Digital marketing 101 for managed services: the dos and don'tsDigital marketing 101 for managed services: the dos and don'ts

00:00

00:00 24:46

Download

Copied to clipboard

Share Copied to clipboard

Embed Copied to clipboard

SuperPod — The no-filter MSP show Trailer Bonus Episode 18 Season 1

April 17, 2021 Arvind Parthiban and Radhika Nair Full Transcript View the website

Highlights

How digital marketing has taken prominence over face-to-face marketing. 02:03
The importance of cultivating trust and building relationships in growing a brand. 02:54
The importance of storytelling in communicating the value of a business. 06:52
Things to look out for when hiring a marketer. 07:47
Pandemic trends that accelerated MSP businesses and the ones that are here to stay. 13:09
Defining marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — Micheal's take. 16:02
The importance of hiring a marketer early on in a growing organization. 19:32

Resources mentioned

What you will learn

People are drawn in by a brand's interaction with the people
In a B2B environment, people relate more to your brand's personality as opposed to the logo
Creative and emotional connection take precedence over templates in marketing