Want to create a dynamic people culture at your organization? Using human behavioral research, our latest guest will help us discover how to do just that. This week on the Build a Vibrant Culture podcast, we have author Hugh Massie with us! As CEO of DNA Behavior International, Hugh has over 60,000 hours of experience and mentored millions of people, including the leaders of more than 2,500 businesses and 200,000 advisors in 123 countries to be Behaviorally SMART for achieving greater self-empowerment so they can unlock their human potential and live with meaning. Hugh, author of Leadership Behavior DNA, has also authored numerous publications on behavioral finance, human behavior, and business-related topics. Look him up!

In this episode, Nicole and Hugh discuss:

• How our DNA affects our leadership

• 8 factors and 16 traits of DNA behavior

• How being aware of others' DNA behavior can affect workplace culture

Hugh's books: 

Leadership Behavior DNA https://a.co/d/0YTPfTK

Financial DNA https://a.co/d/2aQITqR

Take Hugh's DNA assessment here: https://discovery.dnabehavior.com/talent/Sales/1226/72

Find Hugh at:

Linked In: https://www.linkedin.com/in/hughmassie/

Instagram: https://www.instagram.com/hughmassie/

Facebook: https://www.facebook.com/hugh.massie

YouTube: https://www.youtube.com/@DNABehavior

Other books mentioned in this episode:

The Situational Leader by Paul Hersey https://a.co/d/bT9Zczr

Thanks for listening to the Build a Vibrant Culture podcast!