“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.

In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.

Highlights:
• Intro: L'Oréal and EB Florals

• Why woods?

• The Scents of Wood origin story

• The HR Manager who changed Fabrice’s life

• Early 2000s celebrity fragrance craze

• An “aha! moment”: aging fragrances in wooden barrels

• Using 100% of the fragrance

• Truly vintage scents

• The bottles: the “heart” of the forest?

• 3 different brand names

• The history of forest bathing

• How to practice forest bathing

• A unique way to brief perfumers

• “What’s your personal forest?”

• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut

• The fragrance inspired by humans’ early scent exploration

• The fragrance a famous perfumer created for himself

• Fragrances Fabrice has been wearing lately

• Scent Connection, Woods Edition

• Are certain woods easier to work with?

• Introducing “neuroscents” from Scentbird x Scents of Wood

• Creating beauty in the world

Soak in all of our audio and video content at https://podcast.scentbird.com.