Every day, roughly 100 people in the United States are killed in road crashes. Globally, that number is approximately Ten to 15% of those deaths are directly attributable to distracted driving. 

Driving distracted increases the chances of a motor vehicle crash by at least 23 times. Statistically, distracted driving is as dangerous as driving while impaired by drugs or alcohol. 

So, what is being done to tackle distracted driving?

In this latest episode of Global Road Safety, we’re joined by two special guests: Paul Ripley, founder of Distraction 999 and the 2020 winner of the Prince Michael of Kent Special Road Safety Award:

“A lack of skill is the problem. Youngsters’ attitude is 25% of the safety equation, but it's never spoken about, it's never mentioned. So this is why I've gone into the attitudinal stuff and studied that for 28 years. This is the golden nugget of driver safety — it's a mindset, not necessarily a skill set.” Paul Ripley 

Ted Chen, entrepreneur, and co-founder of LifeSaver Mobile, a company offering a fleet safety solution focused on preventing distracted driving and speeding shares his thoughts on distracted driving.

“Science tells us that our brains are programmed by this chemical called dopamine to be addicted to the smartphone. Smartphones have provided us with a virtually unlimited supply of social stimuli, both positive and negative.” Ted Chen

To find out how we can all tackle distracted driving and keep our roads safer, download and listen today. 

On today’s podcast:

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