We’ve finally recorded the episode we have talked about doing for years. Today, we get raw and real with our listeners about the daunting process we underwent when deciding to rebrand our software company. 

We dive into the general concept of rebranding, share the details behind what ultimately led to the decision to change our name, and tell you about why rebranding is simultaneously amazing, problematic, and well, complicated.

We share our perspectives on how not to go about a big change like this, how truly troublesome cancel culture can be and how it impacted our decision-making process. Your rebranding will almost always be faced with two sides; one rooting for you and one not and it’s imperative that you think about what you are willing to do to bring about change. 

So, if you are on the precipice of taking on a rebranding of any sort, make sure you don’t skip this episode where you will hear about our experience and rebranding regrets. 

Joy: The Society of Shame

Hustle: Typeshare App