You can watch the video for this episode on YouTube and get the images and full transcript on our episode page. Here are some key lessons from this episode...

Listen to Customers
Listen to what your customers are looking for. Note their comments and use that data to refine your product.

Promote to Your Audience
Matt has an active YouTube following so when sharing about his campaign, he mentioned it in his YouTube content daily to get them engaged and sharing.

Audience Growth is Science
Pay attention to what works for yourself and others. Matt paid attention to top videos from other popular channels to find their formula. He posted his own videos and kept tweaking the thumbnails, SEO, captions, and video itself until it worked etc, and got more views. Great content is only great if it's viewed.

Pay Attention to Your Highest Referrals
Even if they do not win the giveaway, notice the customer who had a high amount of successful referrals. Let them know you see them and that they are important to your brand!

Make Your Giveaway Unique
Haugen Racing gave away a drift simulator. Matt credits a lot of success from the uniqueness of this opportunity. Listen to how he plans to level up when he reaches 200k followers.

Consider making your contest actions weighted toward referrals. Matt chose to make this campaign referral forward as opposed to purchasing weighted, more followers had the opportunity to win. This caused more brand sharing across other followers' accounts and a more successful growth campaign.